From IT Support to an SEO Growth Engine
How technical WordPress optimization and evidence-led content increased organic clicks from 180 to 900+ per 28 days for a Bahrain-based translation business.
Project Background & Scope
A certified translation business based in Bahrain and expanding into Saudi Arabia required a complete technical and organic overhaul. The website is bilingual in Arabic and English, powered by WordPress, WooCommerce, and Advanced Custom Fields (ACF).
Between April 2025 and July 2026, I transitioned from handling general IT support and content uploads to taking full solo responsibility for the brand's SEO strategy, technical WordPress architecture, and local search visibility.
- Client: Certified Translation Company (Bahrain & KSA)
- Project Period: April 2025 – July 2026
- Role: SEO Executive & WordPress Developer
- Core Technologies: WordPress, WooCommerce, Custom PHP, ACF
Baseline Condition (April 2025)
Prior to optimization, the website suffered from severe technical friction and poor search visibility:
- Organic 28-day clicks stalled at ~180
- Average Google Search Console position worse than 30
- Mobile PageSpeed score below 35 due to bloated assets and render-blocking scripts
- Frequent crawl errors and cannibalized service landing pages
- Fewer than 5 online WooCommerce orders per month attributed to search
Technical & Content Optimization Executed
1. Technical WordPress Overhaul
Rebuilt custom PHP templates, configured server-level caching, compressed images (AVIF/WebP), and brought Google PageSpeed scores from 35 to 90+ on mobile & desktop.
2. Search Intent & Content Strategy
Audited existing pages, resolved keyword cannibalization, and wrote structured Arabic/English service content matching buyer search queries.
3. Local SEO & Entity Clarity
Optimized Google Business Profiles for Manama and regional locations, generating steady Map Pack impressions and direct calls.
Traffic Trajectory (180 → 900+ Clicks)
Over a 15-month timeline, organic search metrics demonstrated steady, compounding growth across all primary KPIs.
Skills & Technologies Applied
WordPress, WooCommerce, PHP, Advanced Custom Fields (ACF), Technical SEO, Google Search Console, Google Business Profile, Local Citations, HTML/CSS.
Want to see similar organic growth?
Contact me to discuss how we can build a strong technical foundation and content strategy for your business.